massivensa.blogg.se - 22 immutable laws of marketing with examples

Rather than create a brand that focused on networking with friends, it chose professional networking. The rule surrounding the Law of Leadership is that it has to the first of its kind in the market.įor example, if we look at LinkedIn, it was the first of its kind that took a different spin on social networking. Law Of Leadershipįor any product to be a leader in the market, it has to be in the top position in its category. It lists down 13 laws of marketing that companies should follow for branding success. The 22 Immutable Laws of Marketing (1994) by marketing gurus Al Reis and Jack Trout, shows us power-packed marketing strategies that can help organizations avoid redundant marketing mistakes, stay on top of the competition, create a steadfast brand and most importantly change people’s perceptions.

In a bid to increase sales, they center their marketing strategies on upgrading a product when actually they need to tweak people’s perceptions. The spine-chilling Law of Resources: You’ll get further with a mediocre idea and million dollars than with a great idea alone.Contrary to prior belief about marketing being all about the USP of the product or service, marketing is all about how the customer perceives the product and the brand.The law of focus applies to whatever you’re selling, or even whaterver you’re unselling.

There are three things to sacrifice: product line, target market and constant change.

You must present yourself as the alternative. Marketing is the process of dealing with those perceptions.

Marketing is a battle of perceptions, not products.

Only by studying how perceptions are formed in the mind and focusing your marketing programs on those perceptions can you overcome your basically incorrect marketing instincts.

Once a mind is made up, it rarely, if ever, changes. You want to change something in a mind? Forget it.

You want to change something in a computer? Just type over or delet the existing material.

At the time he was $1.4 billion in debt! Anyways, if you are lazy to read, here are some outtakes that resonnated with me: It has some funny perspectives on Donald Trump as well. You will get a lot of good stuff to consider before you start up your own venture. Although it was written in 1993 the points in this book are still viable. This book by Al Ries and Jack Trout is a must read.